VladimirZivanovic.com
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Vladimir Zivanovic

Marketing Creative | Strategic Messaging & Brand Storytelling

About Me

As a marketing creative at Rohde & Schwarz, I craft the stories behind technology and innovation - turning complex ideas into clear, compelling narratives.

I develop creative campaign concepts, taglines and content that bring new products to market with a distinctive voice and creative energy.

My focus lies in shaping brand perception through storytelling - from product launches and LinkedIn campaigns to messaging frameworks that connect technical excellence with human insight.

If you’d like to collaborate or just talk creative marketing — feel free to reach out!

General Info

Resume

Work Experience

Marketing Creative Concepter

Sep 2023 - Present Rohde & Schwarz

Leading creative ideation for product launches and a vaiety of campaigns at Rohde & Schwarz, I collaborate closely with MarCom teams to transform complex technology into clear, engaging stories. I develop campaign concepts, taglines, and narratives that shape brand perception across digital channels - combining strategic thinking with creative energy to bring innovation to life. 🚀✨

Content Marketing Editor

May 2021 - Sep 2023 Rohde & Schwarz

Created high-impact marketing content and messaging for multi-channel campaigns. Focused on strengthening brand awareness, promoting products and services, and building clear communication frameworks across the Test & Measurement portfolio.

Technical Writer, PR & Content

Feb 2019 - May 2021 Rohde & Schwarz

Produced technical documentation, press releases, and marketing copy that supported product visibility and reputation. Collaborated with engineers and marketing managers to ensure technical accuracy and strong narrative clarity.

SEO Content Manager

Nov 2017 – Jan 2019 Podroom Creative

Founded and led a boutique content and SEO agency. Delivered tailored digital marketing strategies and search-optimized content solutions for clients across diverse industries.

Freelance Writer

Sep 2014 – Jan 2019 UpWork

Developed digital content strategies and long-form materials for global clients. Managed multiple campaigns from ideation to delivery, ensuring consistent tone, structure, and performance tracking.

Content Marketing Team Leader

Jan 2016 – Nov 2017 MyCity-Web

Directed a team of writers and editors to produce SEO-driven marketing content. Defined editorial guidelines and oversaw campaign performance and optimization.

Senior Creative Writer

Jan 2014 – Nov 2017 MyCity-Web

Created long-form and short-form content, press releases, and creative campaigns. Conducted in-depth research to deliver precise, engaging copy that enhanced brand visibility.

Formal Education

Master of Arts, English Language and Literature

Sep 2013 – Jan 2015 University of Belgrade

Master’s Thesis: “Patriarchy and Father in Shakespeare’s Plays”

Bachelor of Arts, English Language, Literature and Culture

Sep 2008 – Mar 2013 University of Nis

Spoken Languages

English

C2 University of Belgrade

German

B1 telc Zertifikat Deutsch B1

Serbo-Croatian

Native

Additional Skills

🔹 Strategic Marketing Planning
🔹 Creative Concept Development
🔹 Brand Storytelling
🔹 Cross-channel Content Creation
🔹 Data-Driven Marketing Analysis
🔹 Advanced SEO Techniques
🔹 User Experience (UX) Optimization