As a marketing creative at Rohde & Schwarz, I craft the stories behind technology and innovation - turning complex ideas into clear, compelling narratives.
I develop creative campaign concepts, taglines and content that bring new products to market with a distinctive voice and creative energy.
My focus lies in shaping brand perception through storytelling - from product launches and LinkedIn campaigns to messaging frameworks that connect technical excellence with human insight.
If you’d like to collaborate or just talk creative marketing - feel free to reach out!
Leading creative ideation for product launches and a variety of campaigns at Rohde & Schwarz, I collaborate closely with MarCom teams to transform complex technology into clear, engaging stories. I develop campaign concepts, taglines, and narratives that shape brand perception across digital channels - combining strategic thinking with creative energy to bring innovation to life.
Content Marketing Editor
May 2021 - Sep 2023Rohde & Schwarz
Created high-impact marketing content and messaging for multi-channel campaigns. Focused on strengthening brand awareness, promoting products and services, and building clear communication frameworks across the Test & Measurement portfolio.
Technical Writer, PR & Content
Feb 2019 - May 2021Rohde & Schwarz
Produced technical documentation, press releases, and marketing copy that supported product visibility and reputation. Collaborated with engineers and marketing managers to ensure technical accuracy and strong narrative clarity.
Founder & SEO Content Manager
Nov 2017 - Jan 2019Podroom Creative
Founded and led a boutique content and SEO agency. Delivered tailored digital marketing strategies and search-optimized content solutions for clients across diverse industries.
Freelance Writer
Sep 2014 - Jan 2019UpWork
Developed digital content strategies and long-form materials for global clients. Managed multiple campaigns from ideation to delivery, ensuring consistent tone, structure, and performance tracking.
Content Marketing Team Leader
Jan 2016 - Nov 2017MyCity-Web
Directed a team of writers and editors to produce SEO-driven marketing content. Defined editorial guidelines and oversaw campaign performance and optimization.
Senior Creative Writer
Jan 2014 - Nov 2017MyCity-Web
Created long-form and short-form content, press releases, and creative campaigns. Conducted in-depth research to deliver precise, engaging copy that enhanced brand visibility.
Formal Education
Master of Arts, English Language and Literature
Sep 2013 - Jan 2015University of Belgrade
Master’s Thesis: “Patriarchy and Father in Shakespeare’s Plays”
Bachelor of Arts, English Language, Literature and Culture
